Luxury marketing a tough sell

06/19/2007 | Brandweek

A survey from the Luxury Institute, New York, shows that shoppers who buy women's luxury clothing are more apt to connect with brands viewed in-store, rather than with brands viewed via print and TV ads. Nearly half of the respondents, 47%, said they became familiar with luxury brands while shopping, while 27% connected through newspaper and magazine ads and only 9% through TV spots.

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