Heinz vinegar ads fuel rivalry with store brands

06/19/2009 | Pittsburgh Post-Gazette

New print ads by H.J. Heinz note that the company's vinegars don't contain petroleum, even though federal regulations allow petroleum to be used in vinegar-making without notice on the label. The aggressive ad is meant to set the brand apart at a time of increased competition from private labels.

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Pittsburgh Post-Gazette

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