Improving radio ads

06/19/2009 | Advertising Age (tiered subscription model) · Mediaweek

The Radio Advertising Bureau is raising the prize money available to winners of its annual Radio Mercury Awards in the wake of this year's awards, which did not include a winner in the best radio station-created ad. The goal is to raise the bar for creative work in radio advertising.

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Advertising Age (tiered subscription model) · Mediaweek

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