Networked consumers to help push new soft drink

06/19/2009 | Promo Magazine

Grow Marketing's network of about 500 online "influencers" has been tapped by PepsiCo for the launch of the new soft drink Sierra Mist Ruby Splash. The influencers have hosted parties and events featuring the new beverage. The launch also is being supported by TV, radio, point-of-purchase marketing and online ads.

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