Qdoba benefits from champion customer

06/19/2009 | Advertising Age (tiered subscription model)

Dan Bylsma, coach of the Stanley Cup champion Pittsburgh Penguins, enjoyed a Qdoba burrito before every home game during the team's playoff run. Local franchisee Chad Brooks got wind of Bylsma's pregame ritual, and with the help of ad shop Gatesman Marmion Drake, transformed the coach's burrito habit into a successful social-media campaign via a Facebook fan page.

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