Ad execs try to move Microsoft on tracking issue

06/19/2012 | Advertising Age (tiered subscription model)

WPP's CEO, Martin Sorrell, and Vivaki CEO Jack Klues are among the top-level agency-holding company executives who have made efforts to convince Microsoft not to ship Internet Explorer 10 with "do not track" as the default. Industry insiders say Microsoft's move may have been a "scorched earth" tactic to hurt rival Google, but its plan may backfire, leading marketers away from tracking-dependent display ads and back to "search," which Google dominates.

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