5 deadly excuses for marketing stagnancy

06/19/2013 | GreatB2BMarketing.com

There are at least five deadly excuses for marketing inaction, Christopher Ryan writes, but stagnancy can be overcome. For example, marketers fearful of making a big mistake can start with a trial campaign with a smaller budget commitment, as doing small things consistently can often outweigh a big spend. And those doubting their own abilities can hire experts, which might end up costing less in the long run, Ryan adds.

View Full Article in:

GreatB2BMarketing.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations
SEO
RetailMeNot
Austin, TX
Product Marketing Manager-B2C
RetailMeNot
Austin, TX
Partner Manager
RetailMeNot
Austin, TX
Product Marketing Manager-B2B
RetailMeNot
Austin, TX