BBDO will do Bud Light's heavy lifting, possibly Super Bowl spots

06/19/2013 | Adweek

Anheuser-Busch InBev has handed BBDO U.S. creative duties on America's most popular beer brand, Bud Light, while leaving incumbent Translation on the brand's roster for extensions such as Bud Light Platinum. BBDO's first work may debut during the Super Bowl, writes Noreen O'Leary.

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