Best Western's revised app features deeper partner integration

06/19/2013 |

Best Western has improved the Best Western To Go application by enhancing integration with TripIt, TripAdvisor and Bing, writes Rimma Kats. "Our mobile app is just one of four key components to our mobile strategy at Best Western, with the others being our mobile website, mobile search and mobile display advertising," said Karmela Gaffney, Best Western International managing director of marketing and e-commerce.

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