Cannes judge knocks ads that focus on "execution elements"

06/19/2013 | Advertising Age (tiered subscription model)

Draftfcb's Pully Chau, a Cannes creative-effectiveness awards juror, says agencies should ditch ad campaigns that still focus squarely on "execution elements" and putting "things into boxes and formulas." She added that advertisers need to work harder to elicit more emotional responses, "especially ... at a time when things like YouTube videos travel to the other end of the world in just seconds."

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