DailyBreak brings its native-ad gaming model to mobile

06/19/2013 | MediaPost Communications

DailyBreak is applying its game-based native-advertising model to mobile, with a campaign for Mondelez's Halls brand cough drops. The game, which integrates the brand into the action, has achieved a slightly higher video completion rate than its online counterpart so far. "This is the kind of alternative advertising model that seems more viable on mobile than on the desktop. The snackable challenges are tuned to mobile use cases," writes Steve Smith.

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