Facebook to add more detailed metrics to "Page Insights"

06/19/2013 | Adweek

Facebook will update its "People Talking About This" engagement metric by breaking it into four separate metrics, including number of people who have engaged with a post, number of page likes, number of page check-ins and other types of page interactions, the company announced in a blog post. "This will help Page admins better identify content people interact with, produce more of it, and enjoy increased reach and impact on Facebook," the social network reported in the post.

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