Jiff gives developers tools to create health, fitness apps

06/19/2013 | eWeek

Jiff's software-as-a-service platform includes an "engagement optimization engine" that allows developers to build health and fitness applications. The company is also aligning with Towers Watson on the Health Outcomes Marketplace mobile app. "We are opening up a set of APIs that allow us to connect with all of the weight-loss applications," Jiff CEO Derek Newell says.

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