Millennial Media unveils more flexible video ad formats

06/19/2013 | Advertising Age (tiered subscription model)

Marketers can add custom elements to their video ads in new formats introduced by Millennial Media. The formats allow consumers to stay in mobile video applications and receive other forms of information from outside the app, such as sports scores or Twitter streams. The new formats are being viewed as a defensive move by Millennial against Google and Facebook.

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Advertising Age (tiered subscription model)

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