The pros and cons of synchronized innovation

There is value in linking your innovation with the product pipelines of companies in related fields, writes Jason P. Davis. That's what allows Microsoft to ensure there are new games available for each iteration of its gaming console, for instance. Coordinating that kind of double-barreled development is challenging, however, and requires careful strategic planning, Davis writes.

View Full Article in:

MIT Sloan Management Review (subscription required)

Published in Briefs: