Smart Puffs' "Monster University" campaign builds mobile database

06/19/2013 | Mobile Marketer

Smart Puffs is offering a $10,000 education sweepstakes as part of a texting campaign in partnership with Disney-Pixar. The campaign also promotes the Disney-Pixar movie "Monster University." Mobile users are invited to text to a short code to receive a sweepstakes entry form, which also serves to build Smart Puffs' online database.

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