Tips to quench the growing thirst for grab-and-go drinks

06/19/2013 | Packaging Digest

Beverage coolers have become a cornerstone of many checkout aisles, helping fuel higher sales of grab-and-go beverages, a category that grew 6% in traditional retail stores and 11% in convenience stores last year. Tetra Pak VP Suley Muratoglu shares tips on developing new single-serve drinks, urging beverage makers to keep health and nutrition in mind, focus on natural and organic ingredients and use green packaging.

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