Ben & Jerry's unveils flavors based on "SNL" favorites

06/19/2014 | Bloomberg Businessweek

Ben & Jerry's has launched the first two flavors in a new line tied to the 40th anniversary of "Saturday Night Live." Lazy Sunday, Gilly's Catastrophic Crunch and two more flavors are designed to boost sales in a similar fashion as Stephen Colbert's Americone Dream and other flavors co-branded with entertainment properties.

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