Cannes ad festival broadens in scope

06/20/2005 | Advertising Age (tiered subscription model)

The International Advertising Festival in Cannes, traditionally packed with creative types clad in black, is reaching out to all corners of the ad industry in a bid to win new revenue. While the creative side still dominates this week's meeting, the seminars now feature a range of consumer issues and the "suits" are in heavy attendance.

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