Commentary: Trojan spot "cynical"

06/20/2005 |

Church & Dwight Co. was the first marketer to take advantage of the networks' decision to relax informal restrictions on condom ads, running a Trojan brand spot in primetime on June 1. However, Claire Dederer of The New York Times writes that despite the ad's use of sobering health statistics, the AIDS-awareness content of the Trojan ad simply provided cover for a slick marketing message.

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