More "fitness" candy to come?

06/20/2005 | CNN

Jelly Belly Candy's new Sports Beans, a jelly bean product with ingredients said to help athletes maintain energy and replace lost electrolytes, is one of a number of new products from candymakers aimed at the growing sports food market. "Over time, more and more candy will contain something of additional value, vitamins or additives," said Steve Berkowitz of BestSweet. But a spokeswoman from the American Dietetic Association said it remains to be seen whether or not such products really do what they claim to do, and whether most Americans who consume them need the extra energy and electrolytes.

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