TBWA\C\D to handle ad launch for Sprint-Nextel merger

06/20/2005 | Adweek · Advertising Age (tiered subscription model)

Omnicom Group's TBWA\Chiat\Day will handle the launch and assume consumer advertising duties for the merged telecom, while former Sprint agency Publicis Group's Publicis & Hal Riney will remain responsible for business-focused ads. However, the combined telecom has not yet determined which agency will win media-buying duties.

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Adweek · Advertising Age (tiered subscription model)

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