Survey: Average CMO tenure down to 23.2 months

06/20/2006 | Advertising Age (tiered subscription model)

Chief marketing officers are projected to hold their positions on average for just 23.2 months this year, down from 23.5 months in 2005 and 23.6 months the year before, according to a new survey from Spencer Stuart. The reasons behind this diminishing tenure include the pressure to meet Wall Street expectations, lack of access to CEOs and the active recruiting of top CMOs by competitors.

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