Buzz advertising gets people to work for free

06/20/2008 | Harvard Business Review online

Word-of-mouth -- or "buzz" -- advertising is a way to get people to work for you for free, but starting the momentum can be tough. The founder and CEO of BzzAgent, Dave Balter, makes it easy. He's written a book on the ins and outs of buzz advertising and -- in exchange for getting others to start buzzing about it -- is giving it away for free.

View Full Article in:

Harvard Business Review online

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL