Coca-Cola, Visa and McDonald's showcase Olympic ads

06/20/2008 | USA Today

This article focuses on the Olympic advertising efforts of three leading marketers: McDonald's is using the slogan, "Bringing People Together Like Never Before," and has lured 2 million users to sign up for an online game at www.thelostring.com. Coca-Cola has special package designs in honor of the Olympics, as well as ads featuring leading athletes. Visa's ads are keyed to the tagline, "Go World."

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