Searching for relevance

06/20/2011 | Washington Post, The

The debate over online ad tracking boils down to the competing concerns between user privacy and advertisers' desire for relevance. IAB President & CEO Randall Rothenberg said, "There's a continuum here. On one end is spam, and on the other is relevant ads. If you want to shut down the relevance technologies, the end result is undeniably and indisputably an increase in spam."

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