Online targeting and YouTube make campaigning cheap

06/20/2012 | Adweek

Real-time targeting of voters online during the political campaign season is "a very big deal in this election," says Aristotle CEO John Aristotle Phillips. Teams are matching public records to private databases and lining up cookies to find voters in a manner so efficient that it threatens broadcast ad spending and raises privacy issues. Campaigns are also using YouTube for virtually free messaging.

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