Advertisers now make Tumblr founder's stomach flutter

06/20/2013 | Advertising Age (tiered subscription model)

Tumblr founder David Karp went for flattery while addressing the ad community at the Cannes Lions festival, proclaiming them the hope of the blogging platform. "You guys are more talented than anyone in the Tumblr office or in Palo Alto or Sunnyvale," he said. Karp's attitude represents a 180-degree turnaround from a few years ago when he complained that advertising "turns our stomach."

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