Big Tobacco sees giant profit potential in e-cigarettes

06/20/2013 | Bloomberg Businessweek

Smaller makers of e-cigarettes are prepping for the big players to make their entry into the category. Altria Group's MarkTen, Reynolds American's Vuse and Lorillard's Blu will soon expand distribution or come into a market that's expected to hit a billion dollars in sales this year. Logic Technology CEO Eli Alelov hopes that the giants don't try to gain an advantage by tying distribution of the e-cigarettes to their tobacco products, and regulators are deciding how they should treat a product that produces no secondhand smoke.

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