Reaching millennials is a matter of making things simple

06/20/2013 | Business Insider

Companies will have to offer rapid customer service and make their products easy to use to win over the maturing millennial market, experts say. Meanwhile, it's important for businesses interested in recruiting millennial employees to understand how they differ from members of previous generations. "I feel like this new generation cares a lot less about their salary or their career," said Brian Halligan, CEO of HubSpot. "It's really about learning."

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