Sears exec: Brands should have viral teams at the ready

06/20/2013 | MediaPost Communications

Marketers should be prepared to amplify a message instantly with social media, as Oreo and Dell teams did recently, according to Sears Holdings executive Adriana Llames Kogelis, speaking at an industry event. Kogelis said Sears had teams in place to monitor reaction to its controversial "Ship my pants" and "Big gas savings" campaigns for Kmart, saying the company might have pulled the ads if viral chatter had gone in the wrong direction.

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Category Merchandising Manager
REI
Kent, Washington
Branch Manager
Behler-Young Company
Livonia, MI
Regional Food Safety Manager
BJ's Wholesale Club
Baltimore, Maryland
Logistics Administrator (Engine Planner)
Honda Power Equipment
Alpharetta, GA
Creative Production Manager (macys.com)
Macy's
New York, New York