Sephora sees 150% increase in mobile shopping after upgrades

06/20/2013 | MobileCommerceDaily.com

Sephora has realized a 150% increase in mobile shopping with extensive upgrades to its mobile experience, including an upgraded application. "We streamlined the updated app to feature four main functions that our clients use Sephora to Go for: to shop, to access their loyalty information like past purchases, to find a store that has the product they're searching for and to browse fresh beauty industry content. We want to give our clients options in the ways they shop, and mobile is the future of shopping," said Johnna Marcus, director of mobile and digital store marketing at Sephora.

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