Sid Lee, Cirque du Soleil venture to develop branded shows

06/20/2013 | Adweek

Cirque du Soleil and Sid Lee have formed a joint venture, Sid Lee Entertainment, to create live shows and associated online content targeted to an advertiser's desired audience. The events will be different from the shows Cirque du Soleil usually performs and "there will be no acrobats," according to those familiar with the plans. Absolut Vodka and Lolë have signed on as the first brand partners.

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