SMOKE Liqueur takes advantage of rising Moscato sales

06/20/2013 | Packaging Digest

Taking advantage of the 70% jump in sales of Moscato from 2011 to 2012 in the U.S., ready-to-drink SMOKE Liqueur blends top-shelf vodka, Moscato, pineapple and coconut and packages it in a new frosted white bottle. Such premixed drinks already dominate about 55% of the overall ready-to-serve category.

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