Context is king in Facebook advertising, according to a study by Salesforce Social.com. Sponsored place check-in stories, page post "like" stories and page post action stories garnered average click-thru rates as high as 3.2%, making them costly but cost-effective. By industry, telecommunications, general retail, and health and beauty sectors paid the highest average cost per "like" on the network, with food and beverage and nonprofits paying the least for love.
Sponsored place check-ins and page posts work best on Facebook
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