Sports nutrition consumers are lucrative target for drink-makers

06/20/2013 | FoodBusinessNews.net (free registration)

Consumers of sports nutrition drinks are generally wealthier and better-educated than the general population, making them a desirable demographic for beverage companies. A recent survey from Running USA showed the popularity of Clif bars, Gatorade and energy gels among runners. Shanna Smidt, business development manager for sports nutrition at Glanbia Nutritionals, pointed out the growing potential for recovery products. "I think it may grow more as these high intensity interval training workouts become more popular. People are pushing themselves really hard and that will mean proper nutrition for recovery will become more important," she said.

View Full Article in:

FoodBusinessNews.net (free registration)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Teaching Associate (Hospitality Management) - Department of Food Science and Human Nutrition
University of Illinois at Urbana-Champaign
Urbana, IL
Director - CIA Consulting
The Culinary Institute of America
Hyde Park, NY
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY
Director of Food and Beverage Operations
The Culinary Institute of America
San Antonio, TX
Executive Chef - Instructor
The Culinary Institute of America - Nao Restaurant
San Antonio, TX