A tale of 2 funding strategies

06/20/2013 | New York Times (tiered subscription model), The

Two data analysis companies -- GoodData and RJMetrics -- were founded with relatively similar missions. But whereas GoodData has raised $75.5 million in investment, the founders of RJMetrics have bootstrapped their startup for as long as possible. These funding strategies have had an effect on the kinds of customers each company has attracted, their staff sizes and the amount of equity each founding team has been able to retain.

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New York Times (tiered subscription model), The

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