Traditional TV is still the place to find boomers

06/20/2013 | MediaPost Communications

To reach boomers, a marketer is more likely to find them in front of TV sets or desktops computers than on mobile devices, where younger generations spend more time, according to Nielsen. Boomers also are the biggest demographic for 16 of the top 25 TV shows, a significant fact given that they command 70% of the disposable income in the U.S.

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MediaPost Communications