Triangulate to develop a distinct brand

06/20/2013 | Entrepreneur online

As you develop your branding strategy, consider your target customers' needs, your company's internal perspective and the nature of the marketplace, writes Adam Kleinberg, co-founder and CEO of Traction. The overlap in these three areas can lead you to a distinct brand and message. He calls the method triangulation.

View Full Article in:

Entrepreneur online

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Manager, Technical Staffing
U.S. Cellular
Chicago, IL
Human Resource Director
Confidential
Salt Lake City, UT
Administrative Management Specialist
Smithsonian Institute
Washington, DC
Manager, Human Resources
L'OREAL USA
Florence, KY
Generalist - Human Resources
Marriott Hotels Resorts
Brooklyn, NY