Why you need to be near your customers

It may be tempting to seek space in Silicon Valley or New York City, the two most prominent U.S. startup regions, but it's imperative to locate your startup near your customers, writes Cameron Chell, co-founder and CEO of Podium Ventures. "[W]hen an industry experiences rapid change, it can be difficult for a startup to monitor and respond from a long distance," Chell writes.

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