Yelp introduces fee-based Call to Action button for businesses

06/20/2013 | Entrepreneur online

Yelp is introducing a Call to Action feature for businesses that allows them to offer discounts and specials to page visitors. The Call to Action button, available for desktop and mobile versions of the site, will lead visitors directly to the business website to complete the transaction. Ticketmaster has already signed up to use the feature to help thousands of venues sell tickets, Yelp said.

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