Graeter's shoots for more sales with 1st TV ads

Graeter's will air a set of national commercials on Food Network and Cooking Channel during the next 16 weeks, promoting super-premium ice creams. The ice cream is now available in more than 6,000 grocery stores across the country, and Graeter's CEO Richard Graeter said he hopes the exposure will boost sales by 250,000 pints.

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