Mobile shoppers a prime target for personalized marketing

06/20/2014 | Mobile Marketer

With mobile shoppers spending a majority of their time on their devices using social media, an opportunity opens up for brands to personalize their marketing, according to Paul Kultgen, senior vice president for mobile and technology advertiser solutions at Nielsen. And that can be done with messages that focus on both personal as well as local shopping interests, bridging the gap between tech-savvy consumers and brick-and-mortar stores, Kultgen said.

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