TNS tracks placements

06/21/2005 | Advertising Age (tiered subscription model)

A new service by TNS Media Intelligence called the Branded Entertainment Reporting Service offers subscribers a way to glimpse and track relationships between marketers and TV shows and movies. While product placements are privately negotiated, the TNS service provides users with lists of all branded products visible on screen, which also helps subscribers deduce whether certain marketers are receiving exclusive placement on a program.

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