4 lessons one owner learned from becoming more involved in sales

06/21/2010 | NYTimes.com

As she focused more on her role as CEO, Jennifer Walzer says she drifted from sales until her key sales representative left the firm, forcing her get back into the game. She says the experience taught her she needs to remain more connected to the sales process and the sales team to get a better sense of how clients' needs change and what competitors are offering.

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