Consumers with iPhones appear to have embraced the idea of "Argosing it," as the company's iPhone app, which was launched in May, has been downloaded more than 500,000 times. "The iPhone app formed an important strand within the first burst of the new ad campaign to launch 'Find it. Get it. Argos it,'" said Siobhan Fitzpatrick, head of brand marketing at Argos. "It brings to life how fast and simple we make it for customers to find what they are looking for."
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