Marketers explore early iPad possibilities

06/21/2010 | Direct Marketing News

Marketers and e-commerce merchants are only beginning to explore the possibilities for building brands and sales on the iPad, a process that industry experts expect will build over time as new applications emerge to exploit the device's mix of mobile and Internet capabilities, DMNews reports. "I think iPad will shine when the apps give users an experience unlike anywhere else, but it will take time to get there," said Golf Warehouse CEO Brad Wolansky.

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