Taco Bell's free-taco offer flops on Facebook

06/21/2011 | Social Commerce Today

Taco Bell recently offered free tacos to its 6 million Facebook fans, but the no-strings-attached offer received remarkably few takers. Only 3% of the earmarked free tacos were ultimately given away, prompting the company's soul-searching over the future of Facebook commerce. "We haven't even been able to give away the food, never mind figure out how to sell it online," said Jonathan Blum of Taco Bell's parent company, Yum! Brands.

View Full Article in:

Social Commerce Today

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Culinary Arts Faculty
The Culinary Institute of America
Hyde Park, NY