High-end travel clients value experiences more, expert says

06/21/2012 | TravelMarketReport.com

The top-tier luxury sector represents a prime target for the travel industry, and the key to capturing this segment lies in marketing efforts that highlight experiences over material gains, marketing expert Pam Danziger says. "You're really in the business of helping [clients] achieve their personal-satisfaction goals. The key is to look at ways you can help your client look at the world in a new and different way," Danzinger said.

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