Why franchisors win when they treat franchisees well

06/21/2012 | CNBC

Listening to franchisees can result in new sales- and brand-boosting products such as McDonald's Filet-O-Fish and Dairy Queen's Blizzard, said Dave Hood, president of franchisor consultancy iFranchise Group. Hood's first rule for success: picking the right franchisees and treating them well.

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